Demand Generation Marketing Expert

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Impact Full time
Marketing Manager APJ Job Summary:

Impact is seeking a highly experienced Demand Generation Marketing Manager to drive our paid media efforts in the APJ region. As a key member of our marketing team, you will develop and execute successful paid media strategies to drive customer acquisition and revenue growth.

Main Responsibilities:
* Develop and execute paid media strategies to drive customer acquisition and revenue growth
* Oversee budget allocation, pacing, and spend to ensure campaigns meet KPIs and maximize ROI
* Continuously optimize ad copy, design, targeting, and account management for paid media channels to improve performance and efficiency
* Work closely with the design team to create engaging and high-performing ad creatives that resonate with our target audience
* Leverage advanced targeting techniques to drive lead generation and awareness across APJ
* Build and maintain comprehensive performance dashboards, report on key metrics, and provide actionable insights to stakeholders

Requirements:
* 5+ years of paid media/digital marketing experience, especially in paid search and paid social
* B2B marketing experience, ideally at a SaaS company with a regional remit across APAC
* Strong collaboration and project management experience
* Deep expertise with optimising to ROAS

About Impact:
We are an equal opportunity workplace committed to fair treatment and equal employment opportunity regardless of non-merit factors.

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