Digital Marketing Expert
4 days ago
Direct message the job poster from Synapsys Malaysia
Synapsys Digital is a consulting company specialized in Digital Marketing and we are based in Kuala Lumpur. We provide expertise to help our clients develop and secure their digital strategy through a diversity of services, including Data Management, Web Publishing, Emailing campaigns, Paid Advertising and Search Engine Optimization. Created in 2018, Synapsys Digital has a unique corporate culture being a Malaysian company with a French management. With over 20 marketing specialists employed since its launch, the company is steadily growing thanks to the trust clients have been putting in us.
As a Digital Marketing Expert, you will be responsible for helping to build and optimize campaigns. This is a fantastic opportunity for someone who is self-motivated and thrives in a fast-paced, international workplace. The ideal candidate will have shown campaign design, implementation, and tracking experience across a variety of campaign types and disciplines.
Duties and Responsibilities- Execute regional digital marketing programs, including SEM, marketing automation, social media, website and online advertising campaigns.
- Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention.
- Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impression and email campaigns.
- Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals.
- Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space.
- Support and execute the digital demand generation strategy, including development with all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows.
- Bachelor's Degree in Marketing or equivalent experience.
- Certifications in Google Ads or social media platforms would be beneficial.
- 3 to 5 years of experience in digital campaign execution and demand creation, including knowledge of digital acquisition strategies (SEA & Displays – AdWords) and campaign administration.
- Ability to set up and optimize Google & LinkedIn paid Ads campaigns.
- Good analytical skills: Ability to understand and make marketing decisions based on the data from different sources (Google Analytics, Google Ads, Facebook Ads).
- Creative Vision: Ability to provide direction in content development (video, images, copywriting…) dedicated for different marketing funnel.
- Ability to solve problems and consider process improvements.
- Capacity to manage numerous objectives and tasks at the same time.
- Strong written and verbal communication skills in English.
- Personal characteristics: self-disciplined, independent, data and efficiency driven, and motivated.
- Associate
- Full-time
- Information Technology, Marketing, and Project Management
- IT Services and IT Consulting
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