Digital Email Marketing Specialist
3 days ago
In this position, you will take the lead in managing email campaign assignments for different brand coordinators across regions. You will develop mobile-responsive HTML email templates from approved design mockups, ensuring they are user and mobile-friendly. Additionally, you will maintain clean email lists by understanding and performing proper list hygiene practices.
**Key Responsibilities:**
* Manage email campaign assignments for different brand coordinators across regions.
* Develop mobile-responsive HTML email templates from approved design mockups (PSD, AI, Figma, etc.), ensuring they are user and mobile-friendly.
* Maintain clean email lists by understanding and performing proper list hygiene practices.
* Conduct customer segmentation and create personalized targeting strategies.
* Schedule and monitor email campaigns to optimize deliverability and engagement rates.
* Regularly track and update weekly OKR reports on email campaign and automation performance.
What You'll Need:
* 3 to 5 years of experience in mobile-first HTML email development.
* Strong understanding of "sending the right content, to the right contacts, at the right time."
* Knowledge of setting up email authentication methods such as DMARC, DKIM, and SPF.
* Experience with email platforms like Elastic Email, Mailchimp, Sendinblue, or similar.
* High ethical standards for handling customer data, ensuring security and confidentiality.
Bonus Points For:
* Proficiency in optimizing email layouts for better engagement.
* Experience in analyzing and improving campaign performance metrics.
* A proactive mindset to explore innovative email marketing strategies.
MyAtlas Digital offers a dynamic work environment with opportunities for growth and professional development.
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