Marketing Automation Expert

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MyAtlas Digital Full time
Responsibilities and Requirements: As an EDM Specialist at MyAtlas Digital, you will be responsible for developing and executing email marketing campaigns across various regional markets and brands. Your expertise will help us drive engagement and optimize performance through cutting-edge email strategies.

**Key Responsibilities:**
* Manage email campaign assignments for different brand coordinators across regions.
* Develop mobile-responsive HTML email templates from approved design mockups (PSD, AI, Figma, etc.), ensuring they are user and mobile-friendly.
* Maintain clean email lists by understanding and performing proper list hygiene practices.
* Conduct customer segmentation and create personalized targeting strategies.
* Schedule and monitor email campaigns to optimize deliverability and engagement rates.
* Regularly track and update weekly OKR reports on email campaign and automation performance.

Requirements:
* 3 to 5 years of experience in mobile-first HTML email development.
* Strong understanding of "sending the right content, to the right contacts, at the right time."
* Knowledge of setting up email authentication methods such as DMARC, DKIM, and SPF.
* Experience with email platforms like Elastic Email, Mailchimp, Sendinblue, or similar.
* High ethical standards for handling customer data, ensuring security and confidentiality.

Bonus Points For:
* Proficiency in optimizing email layouts for better engagement.
* Experience in analyzing and improving campaign performance metrics.
* A proactive mindset to explore innovative email marketing strategies.

MyAtlas Digital offers a dynamic work environment with opportunities for growth and professional development.

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