Marketing Automation Specialist

23 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Marketing agency Full time
Job Description

The Marketing Automation Specialist role involves planning, creating, and launching customer promotions that enhance retention and engagement. This position requires a strong understanding of customer behavior and data-driven retention strategies.

Main Responsibilities
  • Develop and execute promotional campaigns that drive retention and loyalty
  • Analyze campaign effectiveness and identify areas for improvement
  • Collaborate with internal teams to ensure smooth execution and a consistent customer experience

Requirements

  • 2-4 years of experience in CRM, customer marketing, or lifecycle marketing
  • Technical proficiency in marketing tools (Google Analytics, CMS platforms, email marketing software, etc.)
  • Advanced knowledge of segmentation and personalization to optimize customer engagement

What We Offer

  • A culture of innovation and creativity with opportunities for growth and development
  • Flexible work hours and benefits, including performance bonuses
  • A collaborative and dynamic work environment


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