Marketing Automation Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

The Marketing Automation Specialist at Businesslist will be responsible for developing and executing email marketing campaigns that drive customer engagement and loyalty. This includes creating and implementing email campaigns using Klaviyo, from planning to execution, ensuring they align with the brand values and customer needs.

Your responsibilities will also include building targeted email segments based on customer behaviors, purchase history, and lifecycle stages, as well as crafting personalized messaging to increase relevance and drive engagement.

Furthermore, you will develop and optimize email flows (e.g., welcome series, post-purchase emails, abandoned cart, re-engagement) to automate customer journeys and drive conversions. You will conduct regular A/B testing on subject lines, content, CTAs, and sending times to continuously improve email performance.

  • Strong analytical skills are necessary to make data-driven decisions and optimize email campaigns.
  • A successful candidate will possess expertise in segmentation, automation, A/B testing, and email campaign performance analysis.


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