Marketing Automation Expert
4 days ago
Piktochart is hiring a Marketing Automation Specialist to help develop and execute email campaigns that drive engagement and conversions. As a Marketing Automation Specialist, you will work closely with cross-functional teams to plan and launch email marketing campaigns that align with Piktochart's customer journey from onboarding to upsell.
About the Role:The successful candidate will have 3-5 years of experience in email marketing, preferably in a SaaS environment, and hands-on experience with HubSpot email marketing and CRM tools. You will also be familiar with SaaS metrics such as MRR, churn rate, CAC, and LTV, and have a strong understanding of email best practices, segmentation, and automation workflows.
Key Responsibilities:- Email Campaign Development and Execution
- Develop and execute email marketing campaigns that meet best practices for segmentation, automation, personalization, and optimization.
- Email List Segmentation and Analysis
- Use HubSpot to segment email lists based on user behavior, lifecycle stages, and firmographics.
- Automated Email Workflows and A/B Testing
- Build and optimize automated email workflows in HubSpot for lead nurturing, free-to-paid conversion, re-engagement, and churn prevention.
- Conduct A/B tests on subject lines, email copy, design, and CTAs to boost open rates, click-through rates (CTR), and conversions.
- 3-5 years of experience in email marketing, preferably in a SaaS environment.
- Familiarity with SaaS metrics (MRR, churn rate, CAC, LTV) and their impact on email strategies.
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