Marketing Operations Expert
2 days ago
At 2X Malaysia, we are seeking a highly skilled Marketing Operations Expert to join our team. As a key member of our marketing operations function, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes.
Key Responsibilities:- Create and manage email campaign calendars, setting up email campaigns, monitoring and scheduling email sends, compiling and creating insightful email reporting.
- Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
- Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
- Develop and implement automated email campaign drips using Marketing Automation Platforms.
- Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
- Perform operational execution across various marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
- 2+ years of relevant work experience in Marketing Operations function.
- Detailed-oriented, methodical, and prefers a structured way of getting things done.
- Strong communication skills to collaborate with cross-function team.
- Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
- Comfortable with large repetition of defined tasks, but also excited to take on a variety of dynamic work.
- Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
- Able to consistently meet deadlines and problem-solve with strong attention to detail.
- Strong interest in researching and learning new skills and digital systems.
- Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
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