Marketing Automation Coordinator

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time
Digital Marketing Specialist Job Description:

We are seeking a highly skilled Digital Marketing Specialist to join our marketing operations team at 2X Malaysia. As a key member of our team, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes, including creating and managing email campaigns, executing A/B tests, and building automated email campaign drips.

Main Responsibilities:
  • Create and manage email campaign calendars, setting up email campaigns, monitoring and scheduling email sends, compiling and creating insightful email reporting.
  • Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
  • Develop and implement automated email campaign drips using Marketing Automation Platforms.
Requirements:
  • 2+ years of relevant work experience in Marketing Operations function.
  • Detailed-oriented, methodical, and prefers a structured way of getting things done.
  • Strong communication skills to collaborate with cross-function team.
  • Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
  • Comfortable with large repetition of defined tasks, but also excited to take on a variety of dynamic work.
  • Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
  • Able to consistently meet deadlines and problem-solve with strong attention to detail.
  • Strong interest in researching and learning new skills and digital systems.
  • Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.) is a strong advantage.


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