Digital Marketing Automation Specialist

1 day ago


Kuala Lumpur, Kuala Lumpur, Malaysia Lenovo Full time
Job Description

We are Lenovo, a global technology powerhouse dedicated to delivering Smarter Technology for All. Our team is looking for a talented Clinical Informatics Specialist to join our ranks.

In this role, you will work closely with end business users to develop, code, and launch complex cross-channel CRM marketing campaigns using the Salesforce Marketing Cloud platform. You will translate end-user-stated business objectives into actionable solutions and understand end-user communication needs and data streams.

Key Responsibilities:
  • Design and document solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities.
  • Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio; Dynamic Content Areas to deliver highly dynamic and personalized content.
  • Work with the customer to understand key campaign parameters and requirements.
  • Collaborate with other members of the Engagement Services team to provide best practice recommendations to customers.
  • Design and document solutions that leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success.

Requirements

To be successful in this role, you must have 2 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications. Other Marketing Automation platform experience is a plus. Additionally, you must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist.

This role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision. Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills.

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