CRM Marketing Automation Developer
2 days ago
LPS Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
You Will- Works with end business users to develop, code, and launch complex cross channel CRM marketing campaigns.
- Translates end-user-stated business objectives into actionable solutions and understands end-user communication needs and data streams.
- Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities.
- Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio; Dynamic Content Areas to deliver highly dynamic and personalized content.
- Works with the customer to understand key campaign parameters and requirements.
- Works with other members of the Engagement Services team to provide best practice recommendations to customers.
- Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success.
- Leverage a foundational understanding of data modelling to determine data flow and transformations necessary to import and transform data necessary to run journeys.
- Create automation for file/ data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS.
- Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors.
- Create and leverage hand-written AMPscript in order to personalize emails and add dynamic content to said emails.
- Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events.
- Create HTML based emails handling requirements and issues from various different email service providers (eg. Gmail, Outlook, etc).
- Work independently under direction in order to ensure customer success.
- The role requires critical thinking skills, decisive judgment, and the ability to work with minimal supervision.
- Collaboration with multiple cross-functional team members and stakeholders, which requires excellent communication skills.
- Must have 2 years of experience on the Salesforce Marketing Cloud (SFMC) platform in email, SMS, and push notifications.
- Other Marketing Automation platform experience is a plus.
- Must have one Certification: Marketing Cloud Admin, Marketing Cloud Consultant, Certified Email Specialist.
- Entry level
- Full-time
- Engineering and Information Technology
- IT Services and IT Consulting
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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