CRM Manager

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time

Our Journey

ShopBack started as a spark of inspiration one night in 2014 when Henry and Joel were brainstorming ideas in Henry's car. That lightbulb moment — earning Cashback while shopping online — was just the beginning. Fueled by the countless possibilities, the team locked themselves in a hotel room for 24 hours to code the very first prototype. Their mission? To revolutionize shopping by helping advertisers market more cost-effectively, while making every purchase more rewarding for shoppers.

Today, ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we're redefining the way the world shops. As we expand globally, we're looking for adventurous, driven individuals to help us build The World's Most Rewarding Way to Shop.

Your Adventure Ahead
  1. Campaign Development & Execution:
    1. Oversee the CRM calendar for the Australia and New Zealand markets, tailoring strategies to each market's growth stage and key performance metrics.
    2. Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications).
    3. Work with the campaigns team to ensure all campaign copy, visuals and content are fully optimised, on brand and deployed correctly.
    4. Support campaigns & BAU campaigns where required.
  2. Analytics & Optimisation:
    1. Manage day-to-day segmentation of our CRM channels.
    2. Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory.
    3. Monitor, analyse and report weekly campaign performance - share insights with the team and recommend optimisations to achieve target metrics.
    4. Work with the regional CRM team on developing A/B test plans to maximise returns and improve campaign/channel effectiveness.
  3. Collaboration & Stakeholder Management:
    1. Work closely with the regional CRM team and Marketing Manager ANZ to align CRM efforts with larger business goals.
    2. Collaborate with regional CRM and data teams to ensure data tracking is accurate and user events are used effectively.
  4. Platform Management & Reporting:
    1. Understand core capabilities & new product release of key CRM tool (Braze).
    2. Proactively provide regular insights to key stakeholders on opportunities for improvement.
Essentials to Succeed
  1. 2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis.
  2. Hands-on experience with Braze or a similar CRM platform.
  3. Strong analytical mindset with an ability to measure success through data-driven decisions.
  4. Experience with A/B and multivariate testing, and ability to turn insights into actionable improvements.
  5. Knowledge of email design / app push notification best practices.
  6. End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus.
  7. Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus.
  8. A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities.
  9. Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams & markets.
ShopBackers' DNA
  1. Grit: We tackle all challenges head-on, working together to solve problems and achieve success.
  2. Hunger: We value hard work, and having relentless drive.
  3. Speed: We move fast and have a bias for action, all to deliver maximum impact.
  4. Impact: We focus on results, always aiming for the best possible outcomes and timelines.
  5. Growth: We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.
Exclusively for ShopBackers
  1. Career progression paths: and opportunities to take on greater challenges that help you realise your ambitions.
  2. Be part of a winning team: on a journey to global scale.
  3. Competitive compensation: based on your performance.
  4. Candid, open, and collaborative culture: where feedback is valued, for everyone to grow and improve every day.
  5. Work-From-Anywhere benefit: to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference

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