CRM Operations Specialist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time

ShopBack is revolutionizing shopping by empowering 45 million shoppers across 12 markets. As a leading shopping, rewards, and payments platform in Asia-Pacific, we're looking for skilled professionals to join our team.

Campaign Development & Execution
  1. Strategy Development: Develop and execute CRM campaigns tailored to each market's growth stage and key performance metrics.
  2. Campaign Planning: Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications).
Analytics & Optimisation
  • Data Analysis: Monitor, analyse, and report weekly campaign performance, sharing insights with the team and recommending optimisations to achieve target metrics.
  • Segmentation Strategies: Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory.
Required Skills and Qualifications
  • CRM Operations Experience: 2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis.
  • Braze or Similar CRM Platform: Hands-on experience with Braze or a similar CRM platform.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws.



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