Data-Driven CRM Expert
4 days ago
Lenovo PCCW Solutions Limited is a leading provider of IT services and consulting. We help our customers achieve their business goals by delivering innovative solutions and expert guidance.
We are seeking a highly skilled Marketing Cloud Specialist to join our Engagement Services team. In this role, you will design and implement complex cross-channel marketing campaigns using the Salesforce Marketing Cloud platform.
Your expertise will include leveraging automation, dynamic content, and data-driven segmentation to deliver highly effective campaigns. You will work closely with end business users to understand their marketing goals and develop tailored solutions to achieve those goals.
Key Responsibilities:
- Develop, code, and launch complex cross-channel CRM marketing campaigns.
- Translate business objectives into actionable solutions and understand customer communication needs and data streams.
- Design solutions to leverage automation and dynamic content.
- Leverage Salesforce Marketing Cloud tools and scripting languages to deliver personalized content.
- Work with customers to understand campaign parameters and requirements.
- Collaborate with other team members to provide best practice recommendations to customers.
To succeed in this role, you will need:
- 2+ years of experience on the Salesforce Marketing Cloud platform in email, SMS, and push notifications.
- A strong foundation in data modeling to determine data flow and transformations necessary to import and transform data.
- Experience with hand-written AMPscript to personalize emails and add dynamic content.
- Excellent communication skills to collaborate with multiple cross-functional team members and stakeholders.
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