CRM Strategist

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia The Coffee Bean & Tea Leaf® Full time
Key Responsibilities
  • Ownership: Embrace the opportunity to shape our CRM strategy, spearheading a data-driven approach that ensures each customer's journey is as unique as their favourite brew.
  • Partnerships: Collaborate across diverse departments - from Brand and Media to Legal, Finance, and Technology - fostering a culture of teamwork and seamless integration of CRM and Loyalty plans that define our inclusive and globally connected brand.
  • Impact: Measure success through KPIs tied to data capture, loyalty, revenue, and customer engagement.


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