Marketing Campaign Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time

We are seeking a skilled Marketing Campaign Strategist to join our team at Supermom Business.

The ideal candidate will have a minimum of 4 years' experience in user acquisition marketing, either with B2C brands or with agencies. Proven experience in managing successful B2C demand generation programmes is also essential.

The role involves strategising and creating multi-channel marketing plans to deliver on B2C user acquisition & lead generation campaigns for various client accounts. The selected candidate will brief, project manage, and oversee the quality of work from a team of paid ads specialists, CRM specialists, data processing specialists, copywriters, and designers.

Key responsibilities include forecasting budget/CPL and timelines for campaigns, monitoring performance across multiple campaigns, adjusting resources, creatives, or channels as needed, and ensuring all deliverables are submitted on time and spend is within budget.

The successful candidate will have excellent time management and project management skills, be able to multitask and handle multiple campaigns simultaneously, and possess good interpersonal skills to deal with different types of clients, internal colleagues, and stakeholders.



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