Data-Driven Business Analyst
3 days ago
Data-Driven Business Analyst
We are seeking a skilled Data-Driven Business Analyst to join our team at Appnovation. As a Data-Driven Business Analyst, you will be responsible for analyzing complex data sets and developing actionable insights to drive business growth using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
**Key Responsibilities**
- Analyze complex data sets to identify trends and patterns that inform business decisions.
- Work closely with clients to understand their business objectives and develop tailored solutions using AEP and AJO.
- Support the implementation of AJO and its features, including data ingestion, data modeling, segmentation, personalization, customer journeys, and integration with other systems.
- Offer expert advice on data management best practices, focusing on data classification, retention, and privacy.
- Collaborate with the team to build data models and configure data schemas in AEP, ensuring accurate mapping of classes, field groups, identities, and attributes.
- Develop and apply data quality rules to ensure high-quality data.
- Use AEP's APIs and SDKs to integrate data from various application connectors.
- Contribute to the implementation of Journey Optimizer features such as journey orchestration, triggers, automations, actions, messages, and offers.
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