Data-Driven Customer Insights Analyst

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Senheng Electric (KL) Sdn Bhd Full time
Job Overview

In this role, you will be responsible for developing and implementing a customer data platform that drives business growth through data-driven insights. You will work closely with internal departments to create targeted campaigns and improve customer engagement strategies.

Key Responsibilities
  • Maintain a unified customer database and prioritize first-party data growth.
  • Analyze customer behavior and preferences to develop personalized marketing campaigns.

Data Analysis and Reporting

  • Conduct segmentation analysis using historical data to identify high-performing customer segments.
  • Generate regular reports on data inputs and campaign performance to inform business decisions.

Requirements:

  • Bachelor's Degree in Business Administration, Management, Economics, Marketing, Computer Science, IT, or related fields.
  • Strong knowledge of Excel, data analysis, and presentation skills.
  • Excellent listening and analytical skills.
  • Proficiency in English.


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