Paid Search and Social Media Manager
2 days ago
We are seeking a highly experienced Paid Search and Social Media Manager to join our marketing team at Eastern Book Company. In this role, you will be responsible for developing and executing paid search and social media campaigns that drive conversions and deliver measurable results.
Main Responsibilities
- Develop and execute comprehensive paid search and social media campaigns across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze campaign performance data to identify areas for improvement and develop data-driven recommendations to optimize campaigns.
- Maintain up-to-date knowledge of industry trends and best practices in paid search and social media marketing, staying ahead of the competition and ensuring our campaigns remain effective.
- Collaborate with cross-functional teams to ensure alignment and maximize campaign impact.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3-5 years of experience in performance digital marketing, with a strong focus on SEM, Google Ads, and Paid Ads across multiple platforms.
- Proven expertise in A/B testing, optimization, and conversion rate optimization (CRO).
- In-depth knowledge of paid search campaign management, bid strategies, and campaign performance optimization.
- Excellent analytical skills, with the ability to analyze large sets of data and derive actionable insights to drive campaign improvements.
About Us
EBC Financial Group is a leading financial services company dedicated to delivering innovative solutions to our clients. Our team of experts is passionate about helping individuals and businesses achieve their financial goals, and we're committed to building long-term relationships based on trust and integrity.
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