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Social Media Content Specialist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia WMA's group Full time

We are seeking a skilled Social Media Content Specialist to join our team at WMA's group.

The ideal candidate will have expertise in creating high-quality, engaging, and shareable content tailored to each social media platform.

You will work closely with the design team to create visually appealing social media assets and ensure brand consistency across all platforms.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy aligned with the company's overall marketing goals.
  • Research industry trends, competitors, and audience preferences to craft relevant and engaging content.
  • Schedule and publish social media content on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.

Community Engagement & Interaction:

  • Monitor and respond to comments, messages, and mentions on social media platforms in a timely and professional manner.
  • Engage with followers and build an online community around the brand.
  • Identify opportunities to join relevant conversations, collaborations, and influencers within the industry.

Social Media Advertising & Campaigns:

  • Plan and execute paid social media campaigns to drive traffic, increase leads, and generate sales.
  • Monitor and optimize paid campaigns to ensure high ROI and meet business objectives.
  • Analyze audience targeting, creative, and budgets for continuous optimization.

Analytics & Reporting:

  • Track, measure, and report on social media metrics, including engagement rates, follower growth, reach, and conversions.
  • Use analytics tools to evaluate performance and adjust strategies as needed.
  • Provide regular reports to management on the effectiveness of social media campaigns.

Brand Monitoring & Reputation Management:

  • Monitor social media channels for brand mentions, reviews, and relevant conversations.
  • Address customer concerns and feedback in a positive, professional manner.
  • Protect and enhance the brand's online reputation by addressing any negative comments or crises in a timely and effective way.