social media specialist

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Tinker Studio Sdn Bhd Full time

This job is all about crafting fun and engaging content for social media. You might like this job because you'll collaborate with a creative team, explore new trends, and help brands connect with their audience in exciting ways

Social media executives brainstorm, generate, and release content on each of a given company's social media accounts. Social media executives focus on creating appealing and creative digital content for a company's various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.

Responsibilities
  • Working closely with our social brand manager on client's social media account.
  • Understand client's business objectives and advertising strategy.
  • Build and execute cross content through competitive research platform determination, benchmarking, messaging and audience identification.
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Create editorial calendars and syndication schedules.
  • Work with the Creative Department to provide design and direction for collateral, marketing kits, web, product packaging, and other visual communication media content for the company.
  • Identify target audiences and analyze their characteristics, behavior, and habits.
  • Undertake research and analyze data using specialist industry resources.
  • Innovate and identify social media trends and opportunities proactively and creatively.
  • Monitor and optimize effectiveness of campaigns.
  • Maintain records and prepare periodic reports as may be required on assigned accounts.
  • Perform miscellaneous job-related duties as assigned.
Job Requirements
  • Degree in marketing, communication studies, journalism, creative writing, or similar.
  • Min 2-3 years experience as a social media executive in a similar or related role.
  • Min of 2-3 years of agency experience.
  • Expert knowledge of all leading social media sites, including their algorithms.
  • Firm grasp of Hootsuite and its integrations.
  • In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
  • Ability to create authoritative and persuasive texts.
  • Flexible and engaging writing style.
  • Knowledge of pertinent engagement metrics.
  • Appreciation for novel insights and ideas.
Skills
  • Social Media
  • Interpersonal Communications
  • Social Media Marketing
  • Creativity
  • Content Creation
  • Detail Oriented
  • Creative Writing
  • Time Management
  • Change Agility
Company Benefits
  • Attractive Salary Package
  • Medical Benefits
  • Insurance Benefits
Company Culture
  • Friendly, flexible, and passionate working environment
  • Work-life balance
  • Young & Vibrant Working Environment
Company Outdoor Activity
  • Company trip, events, and fun outdoor activities
  • Team-building
Career Development Plan
  • Opportunity for growth as the company is expanding
  • Gain invaluable skills through hands-on experiences
  • Career advancement opportunities
Food Lover
  • Free snacks
  • Annual Company Dinner
  • Team gathering
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