social media specialist
2 days ago
This job is all about crafting fun and engaging content for social media. You might like this job because you'll collaborate with a creative team, explore new trends, and help brands connect with their audience in exciting ways
Social media executives brainstorm, generate, and release content on each of a given company's social media accounts. Social media executives focus on creating appealing and creative digital content for a company's various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a social media marketing strategy that will promote customer engagement and brand awareness.
Responsibilities- Working closely with our social brand manager on client's social media account.
- Understand client's business objectives and advertising strategy.
- Build and execute cross content through competitive research platform determination, benchmarking, messaging and audience identification.
- Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Create editorial calendars and syndication schedules.
- Work with the Creative Department to provide design and direction for collateral, marketing kits, web, product packaging, and other visual communication media content for the company.
- Identify target audiences and analyze their characteristics, behavior, and habits.
- Undertake research and analyze data using specialist industry resources.
- Innovate and identify social media trends and opportunities proactively and creatively.
- Monitor and optimize effectiveness of campaigns.
- Maintain records and prepare periodic reports as may be required on assigned accounts.
- Perform miscellaneous job-related duties as assigned.
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Min 2-3 years experience as a social media executive in a similar or related role.
- Min of 2-3 years of agency experience.
- Expert knowledge of all leading social media sites, including their algorithms.
- Firm grasp of Hootsuite and its integrations.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Appreciation for novel insights and ideas.
- Social Media
- Interpersonal Communications
- Social Media Marketing
- Creativity
- Content Creation
- Detail Oriented
- Creative Writing
- Time Management
- Change Agility
- Attractive Salary Package
- Medical Benefits
- Insurance Benefits
- Friendly, flexible, and passionate working environment
- Work-life balance
- Young & Vibrant Working Environment
- Company trip, events, and fun outdoor activities
- Team-building
- Opportunity for growth as the company is expanding
- Gain invaluable skills through hands-on experiences
- Career advancement opportunities
- Free snacks
- Annual Company Dinner
- Team gathering
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