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Social Media Advertising Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Pandan Social Sdn Bhd Full time
Job Overview

We're seeking a highly skilled Digital Media-Buy Executive to join our team at Pandan Social Sdn Bhd. As a key member of our digital marketing agency, you'll be responsible for developing and executing comprehensive paid digital campaigns for clients across various social media platforms.

Main Responsibilities:
  • Develop and execute strategic plans for client campaigns, including campaign setup, daily management, optimization, and reporting.
  • Work closely with team members to analyze data and identify areas for improvement, ensuring that all planning is justified using past performance data and analysis.
  • Analyze client campaign trends and make recommendations for campaign changes based on qualitative and quantitative data.
  • Ensure frequent and systematic optimization by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset.
  • Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities.