Paid Advertising Executive

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Entix Marketing Full time

About the Role

We are seeking a highly skilled Paid Advertising Executive to join our team and help drive success for our clients.

The ideal candidate will have 1+ years of experience in performance marketing, with a proven track record of delivering high-performing campaigns on Meta and other social media platforms.

The successful candidate will be responsible for developing and executing data-driven media plans, collaborating with cross-functional teams, and staying up-to-date on industry trends and platform policy changes.

Key Responsibilities:

  1. Developing and presenting data-driven media plans for paid social campaigns focused on new customer acquisition.
  2. Collaborating with the creative team to ensure ad copy and visuals align with brand guidelines and campaign objectives.
  3. Becoming an expert in Meta Ads Manager and utilizing data analysis skills to monitor campaign performance, identify optimization opportunities, and provide actionable insights for improvement.
  4. Regularly generating reports and providing updates on campaign performance to both internal teams and clients.
  5. Staying up-to-date on industry trends, emerging technologies, and platform policy/algorithm changes. Proactively proposing new strategies to enhance campaign performance.

Requirements:

  1. 1+ years of proven experience as a Performance Marketer or similar role.
  2. Proficiency in using advertising platforms and tools, such as Meta Ads Manager, Google Ads, or other 3rd party platforms.
  3. Excellent communication skills (written and verbal) for conveying ideas and collaborating effectively with team members.
  4. Fluency in spoken and written Chinese and English.
  5. Strong analytical skills and a passion for data-driven decision making.
  6. Ability to work independently with minimal supervision and a high attention to detail.
  7. Positive attitude and a willingness to learn.
  8. Knowledge of web design and HTML is a plus.


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