Paid Advertising Professional
2 days ago
This is an exciting opportunity to join Pu Prime as a Performance Marketing Specialist. The successful candidate will have experience in performance marketing, with a proven track record of driving business growth through effective campaign execution and optimization.
Key Responsibilities:- Campaign Execution & Management
- Develop and execute comprehensive performance marketing strategies that drive business growth.
- Manage and optimize campaigns to ensure maximum ROI and alignment with business objectives.
- Collaborate with internal teams to ensure seamless execution of campaigns and achieve desired results.
- Analyze campaign metrics and optimize toward key performance indicators (KPIs) such as branding, traffic, and acquisition goals.
- Implement A/B testing strategies and experiment with different ad creatives, audience targeting, and bidding strategies.
- Utilize first-party and third-party data to refine targeting and improve performance.
- Provide regular performance updates to the media planning team and senior stakeholders.
- Generate detailed campaign reports, analyzing data insights to make data-driven recommendations.
- Utilize reporting tools such as Google Analytics or similar platforms for campaign performance tracking.
- Provide insights and recommendations for campaign improvements based on data-driven analysis.
- Collaborate with cross-functional teams, including creative, content, and SEO teams, to align paid media with broader marketing objectives.
- Guide and mentor junior team members, ensuring they develop strong technical skills in campaign management and optimization.
- A minimum of 3-5 years of experience in performance marketing, with hands-on experience managing campaigns across multiple biddable platforms.
- A Bachelor's degree or equivalent in Marketing, Business, Data Analytics, or a related field.
- A strong understanding of the marketing funnel and the ability to run both brand awareness and performance-driven campaigns.
- Proficiency in Microsoft Excel for data analysis and campaign reporting.
- Experience with Google Analytics or other performance tracking tools is a plus.
- A strong analytical mindset with the ability to make data-driven decisions and optimize campaign strategies effectively.
- The ability to troubleshoot technical issues, including pixel tracking, conversion tracking, and attribution challenges.
- A team player with strong communication skills and the ability to collaborate across departments.
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