Paid Media Specialist
2 weeks ago
**Responsibilities**:
- Manage or support in managing paid search campaigns across various industries
- Make daily optimizations and pacing adjustments to campaigns
- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
- Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
- Keep up your education on industry topics
- Participate in the hiring process ensuring the best resources are selected for the team
- Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
- Improve upon paid media processes and innovation of new strategies and techniques
- Vendor management for new channels and support channels
- Work toward developing into a strategist or account manager
**Qualifications**:
- Ideally 1-2 years of digital marketing; Agency experience a plus
- Minimum 6 months of experience in search engine marketing; specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
- Strong Excel skills with clear understanding of advanced Excel features
- Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
- Detail-oriented and organized with strong note taking acumen
- Strong enthusiasm, passion, creativity and commitment to paid media and client work
- Entrepreneurial spirit with passion for knowledge and personal growth
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