Paid Media Expert

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia INCUBASE Arena MY Full time

Overview:

As a Paid Media Expert at INCUBASE Arena MY, you will be responsible for developing and executing high-performing paid ad campaigns to drive event attendance and engagement.

About the Role:
  • Develop and execute high-performing paid ad campaigns across multiple platforms.
  • Monitor, test, and refine campaigns to maximize performance and meet key objectives.
  • Implement A/B testing on creatives, ad copies, and audience segments to enhance effectiveness.

Key Responsibilities:

  • Independently plan, execute, and optimize paid advertising campaigns to drive event attendance and engagement.
  • Continuously monitor, test, and refine campaigns to maximize performance and meet key objectives.
  • Implement data-driven strategies to maximize ROI and ensure campaigns align with IP themes and audience preferences.

Requirements:

  • Bachelor's degree in Marketing, Digital Advertising, or a related field.
  • 2-3 years of experience in performance marketing or digital advertising.
  • Proficiency in advertising platforms (Google Ads, Meta Ads Manager, etc.) and analytics tools (Google Analytics, etc.).
  • Strong analytical skills and a data-driven mindset.
  • Excellent communication and collaboration skills.

Benefits:

  • Career progressions and opportunities for growth.
  • Collaborative teamwork culture and open dialogue among team members.
  • Impactful collaborations with local and international brands.
  • Global exposure and experience navigating different regulatory landscapes.


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