Marketing Manager
2 weeks ago
Position Summary:
The Marketing Manager will lead the development and execution of strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth for KyoChon Sdn Bhd.
This role encompasses market research, brand management, digital marketing, and campaign development, working closely with external partners to achieve marketing objectives.
Key Responsibilities:
- Marketing Strategy Development: Craft comprehensive marketing strategies that align with the company's growth objectives and brand values.
- Brand Management: Oversee the management of the brand, ensuring consistent messaging and positioning across all channels.
- Campaign Development and Execution: Develop and execute creative marketing campaigns that effectively reach target audiences and drive conversions.
- Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitor strategies. Use insights to inform marketing strategies and product development.
- Performance Measurement: Analyze and report on the effectiveness of marketing initiatives, adjusting strategies as needed to meet KPIs.
- Team Leadership: Manage and mentor the marketing team, promoting a culture of creativity and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or professional marketing certifications preferred.
- At least 10 years of experience in marketing, with a focus on digital marketing and brand management, preferably in the food and beverage or retail sector.
- Proven ability to develop and execute successful marketing strategies.
- Strong leadership, analytical, and creative skills.
- Excellent communication and interpersonal skills, with proficiency in English and Bahasa Malaysia. Knowledge of Korean is a plus.
Key Success Factors:
- Strategic and creative marketing expertise.
- Ability to lead and inspire a marketing team.
- Innovation in digital marketing and campaign development.
- Strong analytical skills for effective market research and performance measurement.
- Commitment to brand integrity and customer engagement.
Benefits:
- Competitive salary and performancerelated bonuses.
- Comprehensive health insurance, including medical and term life coverage.
- Birthday leave and subsidized meals.
- Allowances for mobile phone and transportation, depending on the role.
- Opportunity for flexible working arrangements.
Job Type:
Permanent
Salary:
RM6, RM8,000.00 per month
Benefits:
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
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