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Performance Marketing Manager
2 weeks ago
We're hiring Performance Marketing Manager (Digital / Performance Marketer) - This is an extremely unique position in the organisation as you will be handling large-scale performance marketing campaigns and working with some of the best marketers in the world.
You will also get to learn cutting-edge marketing strategies because we invested heavily into getting you direct access to top marketers' masterminds as well.
In short - If you believe you are extremely passionate in digital marketing, webinar, funnel, and optimisation, and love the challenge of squeezing every 0.1% of conversion and want to be the best, we have the perfect playground for you.
Roles and Responsibilities- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Build, manage and test different funnels and conversion strategies
- Analyze and optimize campaign performance based on datadriven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easytouse reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
; Requirements:
- At least 5 years of work experience in a quantitative marketing role managing strategy and execution on social, search, or other performanceoriented channels.
- Inplatform execution experience setting up campaigns in Facebook ads manager, Google Ads, TikTok, and Google AdWords.
- Experience in building webinars, funnels, and A/B testing, will be added advantage
- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
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