Digital Marketing Specialist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia ​​Leadapreneur Sdn. Bhd. Full time

Job Type:
Contract


Job Summary:

Leadapreneur is looking for a passionate and results-oriented Digital Marketing Specialist to join our growing team.

You will be responsible for developing and executing data-driven digital marketing campaigns that drive brand awareness, generate leads, and achieve our business objectives.

In this dynamic role, you'll leverage your creativity and analytical skills to craft engaging content, manage online presence, and optimize campaigns for maximum impact.


Responsibilities:

Campaign Strategy & Development

  • Conduct indepth market research to understand target audience, competitor landscape, and industry trends.
  • Research and analyze current digital marketing trends to inform campaign strategies.
  • Collaborate with the team to define campaign goals, objectives, and key performance indicators (KPIs).
  • Develop comprehensive digital marketing plans that outline strategies, tactics, budgets, and timelines.
  • Research competitor pricing and products to develop a competitive digital marketing strategy.

Content Creation & Management

  • Develop highquality and engaging content calendars aligned with campaign goals.
  • Craft and execute content creation projects, from initial concept to final production.
  • Be a driving force in content design and writing, ensuring brand consistency across all materials.

Campaign Execution & Optimization

  • Manage the placement of online advertisements across various digital channels.
  • Monitor and analyze website traffic, social media engagement, and campaign performance using Google Analytics and other relevant tools.
  • Utilize SEO best practices to optimize website content and landing pages for organic search visibility.
  • Run A/B tests (split testing or bucket testing) and experiments to refine campaigns and maximize return on investment (ROI).
  • Continuously monitor campaign budgets and adjust strategies as needed.

Reporting & Analysis

  • Generate comprehensive reports on campaign performance, including key metrics and insights for stakeholders.
  • Track return on investment (ROI) and identify areas for improvement.
  • Recommend datadriven strategies to optimize future campaigns.

Skills & Qualifications

  • Minimum 35 years of experience in digital marketing or a related field.
  • Excellent analytical and problemsolving skills with the ability to interpret data and draw meaningful insights.
  • Proven ability to create compelling and engaging content for various digital platforms.
  • Excellent communication, interpersonal, and collaboration skills.
  • A passion for staying uptodate on the latest digital marketing trends and technologies.
  • Experience with SEO best practices for content creation: Optimizing written content for search engines to improve organic visibility.
  • Proven ability to edit and proofread content for grammar, clarity, and tone.

Benefits:

  • Remote/ Hybrid work environment
  • Flexible working hours
  • Competitive salary and benefits package
  • Onthejob training and development opportunities
  • Opportunity to work in a fastpaced and dynamic environment

Be a part of our team and help us achieve our digital marketing goals

Job Types:
Full-time, Contract

Contract length: 12 months

Pay:
RM2, RM4,500.00 per month

Benefits:

  • Flexible schedule
  • Professional development

Schedule:

  • Day shift
  • Fixed shift
  • Monday to Friday
Expected Start Date: 07/01/2024

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