Digital Marketing Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Maxis Full time
Are you ready to get ahead in your career?

  • We want to empower you turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?

Responsible for the planning and tracking of programmatic media buying in the Digital team. High focus on results-driven media buying with close integration of the user web and online store experience.

What are you accountable for?

  • Planning, monitoring and managing Digital Marketing Campaigns aimed at driving continuous reach, engagement that earn prospects and customers inline with agreed measurements of success (KPIs).
  • Continuously drive performance and efficiency of campaigns through the use of data, creative execution and retargeting campaigns.
  • Participate in digital strategy, campaign ideation/planning and promoting digital best practices while owning endtoend execution across digital platforms for product/brand owners
  • Work with Digital Analytics teams to define and design valuable feedback and actionable next steps for product/brand owners.
  • Align intent, operational execution with marketing communication teams and agency partners for campaign development
  • Guardianship of campaign budget planning, spend management and the digital ad creative process between digital analytics, marketing communication and other divisions where necessary
  • Participate in driving Digital Marketing Ad Tech / Mar Tech initiative that drive capability upgrades eg: CDP and/or efficiency or effectiveness EG: Search/Marketing Optimisation platforms.
  • Work alongside agency partner for overall Planning of Digital Marketing gotomarket and alwayson campaigns, including Search.
What do you need to have for this role?

  • Post Graduate Certificate / Diploma
  • Preferably with digital marketing related training / academic background.
  • 58 years of experience in marketing, campaign execution and data analysis 45 years in campaign execution and data analysis for Google (SEM, SEO, DSP, DV360 CM360), Meta, DSP, SSP, Exchanges etc. Min 1 year in campaign execution and data analysis for TikTok Fluent with data dictionary, segmentation, programmatic targeting, possesses insights, methodologies and analytic techniques. Familiar with cloud advertising technology/data stacks (DMP), Google Analytics, Big Query (a bonus)
  • Personal traits: Positive, Passionate, Collaborative
What's next?

Maxis values diverse voices & people.

We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.



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