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Digital Marketing Executive
3 months ago
Job Overview
Sigma School is seeking a skilled and dynamic Digital Marketing Executive to join our team.
You will be responsible for developing, implementing, and managing our digital marketing strategies to enhance brand visibility, increase enrollment, and engage our audience.
If you're passionate about digital marketing and have a knack for data-driven decision-making, we want you on our team.Key Responsibilities
- Develop and
Implement Marketing Strategies:
Create and execute comprehensive digital marketing campaigns to promote our coding bootcamp, attract new students, and engage existing ones.
- Manage Social Media Platforms: Oversee and create content for all social media channels (Facebook, Instagram, LinkedIn, etc.), ensuring consistent branding and effective communication.
- Content Marketing: Collaborate with the content team to produce highquality blog posts, videos, and other marketing materials. Ensure content is optimized for SEO.
- SEO/
SEM:
Optimize website content for search engines, and manage pay-per-click (PPC) campaigns to increase visibility and drive traffic.
- Analytics and Reporting: Use analytics tools to track the performance of marketing campaigns. Provide regular reports on key metrics and suggest improvements.
- Customer Engagement: Interact with prospective and existing students through various digital channels. Respond to inquiries and address feedback promptly.
- Collaboration: Work closely with other departments, such as admissions and curriculum development, to align marketing strategies with business goals.
Qualifications
- Excellent communication and interpersonal skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
- Creative thinker with problemsolving skills.
Preferred Skills
- Experience in the education or tech industry.
- Knowledge of coding bootcamps and technology trends.
- Experience with CRM software and lead management.
Why Join Us?
- Opportunity to work in a dynamic and innovative environment.
- Competitive salary and benefits.
- Professional development and growth opportunities.
- A chance to make a meaningful impact by helping individuals advance their careers through coding education.
Pay:
RM2, RM3,000.00 per month