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Digital Marketing Specialist

2 months ago


Kuala Lumpur, Kuala Lumpur, Malaysia YYC & CO PLT Full time
Job Description

**Job Title:** Digital Marketing Executive

**Company:** YYC & CO PLT

**Job Type:** Full-Time

**About the Role:

We are seeking a highly skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for planning and executing strategic digital activities and campaigns to increase/enhance the brand and reputation in digital platforms.

Key Responsibilities:

  • Develop and Implement Digital Marketing Strategies: Plan and execute digital marketing campaigns to achieve business objectives, including increasing brand awareness, driving website traffic, and generating leads.
  • Content Creation and Management: Produce high-quality content to drive leads and sales, including blog posts, social media posts, and email newsletters.
  • Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and improve search engine rankings to increase online visibility.
  • Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns to drive targeted traffic to the website and increase conversions.
  • Analytics and Reporting: Monitor and analyze campaign performance, track key performance indicators (KPIs), and provide regular reporting to stakeholders.
  • Team Collaboration: Work closely with cross-functional teams, including sales, product, and design, to ensure alignment and effective execution of digital marketing strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: At least 1 year of experience in digital marketing, with a focus on campaign planning, execution, and analysis.
  • Skills: Proficiency in digital marketing tools, including Google Analytics, Google Ads, and social media advertising platforms.
  • Soft Skills: Excellent communication, project management, and problem-solving skills.

What We Offer:

  • Competitive Salary: A competitive salary and benefits package.
  • Opportunities for Growth: Opportunities for professional growth and development, including training and mentorship programs.
  • Collaborative Environment: A collaborative and dynamic work environment with a team of experienced professionals.