Digital Marketing Specialist for Fintech
3 weeks ago
Job Title: Digital Marketing Specialist for Fintech
Company Overview: SummitNext Technologies Sdn Bhd is a leading multi-asset trading platform offering various global services to cater to investors worldwide.
Key Responsibilities:
- Execute tests, collect and analyze data to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are implemented on newly developed code.
- Collaborate with editorial and marketing teams to drive SEO in content creation.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements:
- Bachelor's in marketing or a related field.
- At least 3 years of experience in this role.
- Related experience in Fintech-Forex is an added advantage.
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics).
- Knowledge of ranking factors and search engine algorithms.
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