Digital Marketing Specialist I FX

4 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia SummitNext Technologies Sdn Bhd Full time
Job Title: SEO Specialist I FX

At SummitNext Technologies Sdn Bhd, we are seeking a highly skilled SEO Specialist I FX to join our team. As a key member of our digital marketing team, you will be responsible for executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns.

Key Responsibilities:
  • Test Execution and Data Analysis: Execute tests, collect and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Website Analytics and PPC Initiatives: Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Campaign Expense Management: Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Copy and Landing Page Optimization: Optimize copy and landing pages for search engine marketing.
  • Keyword Discovery and Optimization: Perform ongoing keyword discovery, expansion, and optimization.
  • Search Engine Optimization Recommendations: Research and implement search engine optimization recommendations.
  • Competitor Advertising Analysis: Research and analyze competitor advertising links.
  • Link Building Strategy: Develop and implement a link building strategy. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Content Creation and SEO: Work with editorial and marketing teams to drive SEO in content creation. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • At least 3 years of experience in this role.
  • Related experience in Fintech-Forex will be an added advantage.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics).
  • Knowledge of ranking factors and search engine algorithms.


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