Digital Marketing Specialist

4 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Talent Recruit Full time

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Talent Recruit. As a Digital Marketing Specialist, you will be responsible for developing and implementing social media marketing strategies across all platforms to enhance brand awareness, generate leads, and acquire customers.

Key Responsibilities:

  • Develop and implement social media marketing strategies to drive high-quality traffic and leads to the website
  • Create and manage paid social media campaigns to enhance brand awareness and generate leads
  • Analyze and report on the performance of social media campaigns, making data-driven decisions to improve results
  • Collaborate closely with the sales team to develop lead-generation campaigns that align with the sales strategy
  • Establish strong relationships with key stakeholders to ensure effective collaboration and alignment on key marketing initiatives

Requirements:

  • Possesses a Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • Possesses at least 2 years of experience in social media marketing, preferably within the financial services industry or equivalent
  • Strong understanding of social media marketing best practices and the ability to write compelling copy and create engaging assets
  • Good working knowledge and hand-on experience with Google Adwords, Facebook Business, LINE Ads, and other PPC channels
  • Excellent analytical and problem-solving skills with the ability to make data-driven decisions
  • Strong communication and interpersonal skills with the ability to build relationships with key stakeholders
  • Ability to manage multiple projects and effectively prioritize tasks
  • Proficiency in digital marketing and social media analytics tools such as Adobe Analytics, Salesforce, or similar platforms
  • Possession of Meta Blueprint certification is an advantage
  • Proficient in using Canva, Adobe Illustrator, Photoshop, and PowerPoint
  • Fluent in Mandarin and English (Written & Spoken)

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