Digital Marketing Strategist I FX

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia SummitNext Technologies Sdn Bhd Full time

About the Role:

We are seeking a skilled Digital Marketing Strategist I FX to join our team at SummitNext Technologies Sdn Bhd. As a Digital Marketing Strategist I FX, you will be responsible for executing tests, collecting and analyzing data and results, and identifying trends and insights to achieve maximum ROI in paid search campaigns.

Key Responsibilities:

  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Requirements:

  • Bachelor's in marketing or any related field.
  • At least 3 years experience in this role.
  • Related experience in Fintech-Forex will be added advantage.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics)
  • Knowledge of ranking factors and search engine algorithms


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