Marketing Executive

1 week ago


George Town, Penang, Malaysia Frank Laurent Coffee Roasters Full time
To Develop & implement effective marketing plans & promotions to support business team.

  • To plan and execute creative and compelling campaigns that will drive instore traffic and achieve marketing target.
  • To conceptualize, develop, manage and coordinate all marketing activities including promotion, new event launch, advertising, branding and all marketing related activities.
  • To ensure all marketing communications, including collateral produced to consumers is in line with the approved branding guidelines.
  • To plan and study to assess market conditions and evaluated result to enhance marketing campaigns.
  • To work on budget and utilize cost management process to control key areas of budget & expenditure.
  • To support digital marketing campaigns across social media channels, search channels and 3rd party platforms.
  • To conduct study on customer satisfaction level, feedback and response to from social media platforms e.g. Facebook
  • To conduct market survey on competitor's pricing in regular basis.
  • To conduct competitive analysis and gather marketing intelligence of surrounding development in order to plan a strategy than can improve sales and increase brand awareness.
  • To identify competitors' strength & weakness and market trends.
  • To respond to client's complaints in a timely and professional manner.
  • To create digital content on a daily basis (eg : IG reels, IG, FB, TikTok and XHS news feed)
  • To look for sales oriented collaboration.
  • Delegate tasks to team mates and ensure tasks complete on time.
  • Provide copywriting for digital art work and social media caption.
Job Requirements

  • Familiar with food and beverage industry is added advantage.
  • Preferably senior marketing executive in Services/F&B industry or equivalent.
  • At least 24 years working experiences in related fields are encouraged to apply.
  • Required language : English, Mandarin & Bahasa Malaysia.

Job Types:
Full-time, Permanent

Salary:
RM2, RM4,000.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Professional development

Schedule:

  • Day shift

Ability to commute/relocate:

  • Georgetown: Reliably commute or planning to relocate before starting work (preferred)

Education:

  • Bachelor's (preferred)

Experience:

  • Marketing: 3 years (required)

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