Marketing Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Norbreeze Group Full time

ABOUT COCOMI


COCOMI (Formerly Norbreeze Timepieces) was established in 2004 and is a leading retailer for accessible luxury Watches and Jewelery in Southeast Asia.

COCOMI operates more than 20 stores (direct and indirect) in Singapore & Malaysia.

Further, the company manage all sales channels, such as wholesale, ecommerce, and travel retailers, and is an omni-channel retailer of the world's leading accessible luxury watch brands, such as AUGUST BERG, BERING, BOSS, COACH, DANIEL WELLINGTON, HUGO, LACOSTE, MVMT, OLIVIA BURTON, TOMMY HILFIGER, CALVIN KLEIN, and others.


COCOMI is envisioned to become Asia's leading omni-channel retailer for affordable luxury watches and jewelry brands, mostly preferred by Gen Z and Young Millennials.


THE ROLE


As the Marketing Executive, you are responsible for executing marketing campaigns and activities to deliver on business's goals and sales objectives across all channels which includes ecommerce, retail and wholesale for both Singapore and Malaysia.

In addition, you will also increase Cocomi's in-market brand awareness.

Your role will be responsible to support and manage 360 degree integrated marketing execution including Event activation, Digital marketing, Social media, Influencer marketing, Instore visual merchandizing, Brand campaign, Loyalty marketing, Strategic partnerships and CRM to drive traffic, conversion for Cocomi omni-channel platforms.


THE RESPONSIBILITIES

  • Develop and implement content for marketing communication deliverables on various touchpoints including print, digital, and social media, and ensure they are onbrand and support to drive intended calltoaction.
  • Work closely with graphic designer to develop marketing collateral deliverables supporting all channels (ecommerce, retail stores, wholesale) for both Singapore & Malaysia.
  • Liaise with external stakeholders (malls, vendors, agencies, partners) and internal stakeholders (sales, merchandise, logistics, creative) to execute marketing activities and promotions.
  • Manage and update all marketing platforms including but not limited to Facebook, Instagram, Klaviyo and others to ensure brand consistency meets marketing and sales goals.
  • Manage and execute public relation activities which includes press releases, media pitch and media engagement for new launches.
  • Provide content vetting and copywriting support to all channels and platforms.
  • Execute photoshoot and video shoot whenever necessary
- as part of content creation process.

  • Prepare reports that track and evaluate effectiveness of marketing efforts (ROI) to make recommendations for future better improvements.
  • Implement Cocomi's member reward program to drive brand engagement and loyalty.
  • Explore partnerships to enhance Cocomi's membership offerings.
  • Work closely with agency to plan and develop social media content and newsletter subscribing base to enhance brand awareness.
  • Manage upkeeping principal brand assets archives to ensure assets in use are up to date.
  • Support in execution work for mallrelated marketing campaigns that our retail stores participate in.
  • Assist in developing and producing of any other marketing related deliverables required by the business including visual guidelines and POSM for retailers and wholesalers.
  • Attend activation and events on site including shows and atrium sale to assist with onsite logistics and execution.
  • Support in market research and data analysis to understand omnichannel consumers' insights and generate creative and relevant Marketing campaign ideas and concepts.

KEY REQUIREMENTS

  • 23 years' experience in multibrand, retail, and campaign marketing
  • Experience in social media, Content development and offline marketing
  • Have a candoattitude to strive for excellence at work.
  • Able to work and deliver in a fastpaced dynamic environment.
  • Resourceful, efficient, and able to work independently.
  • Creative, meticulous with an eye for details and aesthetics
  • Strong communication skills (written and spoken)
  • Effective project management skills
  • Familiar with: Klaviyo, Canva or similar tools
Basic photography and videography skills

Salary:
RM2, RM3,800.00 per month

Schedule:

  • Monday to Friday

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