Digital Online Marketing Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Full time

Department Business Development and Partnerships- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Business Development and Partnerships teams at Shopee are dynamic and energetic.

The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan.

The aim of the Business Development and Partnership teams is to provide Shopee's buyers with a wide variety of product listings at the best prices.


About the Team:

  • The Online Marketing team in Shopee is our inhouse performance marketing team focusing on delivering highimpact Google and Facebook ads for sellers. As a member of this team, you are expected to have a degree of familiarity with Facebook Collaborative Ads and Google Ads at the bare minimum, and will be responsible for the planning and execution for online marketing campaigns.
  • Provide Shopeemanaged service to brand and manage their online marketing budget, including Offplatform ads (Facebook & Google) and Shopee's Onplatform ads
  • Managing and optimising ads on Google and Facebook, while concurrently owning daytoday optimisation of campaigns
  • Routinely analyse, review and report campaign performance
  • Analyse merchants' ads data to provide guidance and advice to improve sales
  • Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions and Key Account Managers
  • Use agile testing (A / B, multivariate) to step change toward improved results over time
  • Ensure meaningful Performance Marketing insights and reporting
  • Able to provide troubleshooting support for external parties for campaign optimisation on Google and Facebook
  • Identify opportunity areas for growth and improvement
  • Work closely with other digital marketing/ campaigns members to ensure that media is aligned to business objectives

Requirements:

  • Bachelor's degree from a recognised university
  • Experience managing online campaigns and performance marketing (shopping preferable)
  • Experience with Facebook and Google ad buys and execution
  • Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics
  • Analytical high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets
  • Selfstarter who can hit the ground running and a passion for achieving great things
  • Demonstrable interest in ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other
  • Understanding of commercial indicators, market conditions and competitors
  • Ability to deliver work on time and thrive in a dynamic environment
  • Handson approach with very strong attention to detail


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