Pcmo Marketing Manager Mysg

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Shell Full time

The Role:

Where you fit in


As the PCMO (Passenger Car Motor Oil) Marketing Manager, you will embark on Shell Lubricants Marketing team, one of Malaysia and Singapore's leading lubricants brand with a history of over 127 years.

based in Menara Shell. The team tackles complex challenges of B2B Breakthrough, by leveraging value of our brand and technologically superior products.

Expect lots of support and encouragement while you're here. You'll be working alongside people who love what they do and enjoy sharing their enthusiasm with everyone around them. We value career growth.

You'll have limitless opportunities to explore - whether that means building up new areas of expertise or taking in a different direction.


What's the role?

  • Accountable to design & implement clear Shell Helix brand strategy and vision, aligned to global platform, for both shortterm and longterm sustainable profit growth.
  • Responsible to drive all new PCMO adjacent products range including Car Care and other PCMO Engine care products.
  • Accountable to deliver brand profitability C3+ & Volume targets for Shell PCMO in MY/SG.
  • To achieve market leadership within Lubricants PCMO category through acquiring indepth consumer insights and category leadership.
  • Responsible to drive brand health growth (awareness, preference, trial, market share/usage, loyalty) for PCMO in MY/SG.
  • Responsible to conduct and analyze internal & external brand data and market study to capture marketing opportunities, trends & ideas for annual brand planning.
  • To develop accelerated premiumization strategy and plans to achieve higher premium growth rate vs. total brand & market growth rate.
  • Accountable to build a competitive brand product portfolio & effectively manage new product pipeline across all brand segments.
  • Delight consumers with unique, insightbased propositions across a comprehensive marketing calendar.
  • Lead team and agencies on brand & media planning, upskilling & coaching social media team.
  • Responsible to drive and align brand plan execution and management through multi trade/channel strategy, including General Trade, Direct, Retail channel and Digital Channels.
  • Accountable for overall SP&A (sales promotion & advertising) planning, lead annual BMP process to ensure effective ROI management while optimizing brand campaign, promotion, media, PR, digital, events and channel metrics.
  • Ensure T&R (targets & resources), sales pipelines and 3year development cycles are linked and wellintegrated.
  • Manage PLM process and requirements including SKU portfolio health metrics, product lifecycle, C3/Finished Product Stock, inventory working capital as well as product pricing & Unit C3 for all SKUs.
  • Focal point for global brand communication, leveraging global marketing assets, integrating local insights, delivering a wellintegrated and aligned campaign for maximum impact.
  • Manage brand and sales results tracking regularly, supporting sales teams in brand execution inmarket, shared learning and to value sell through marketing activities and brand strength.
  • Primary Brand Ambassador, representing the brand and Shell in all official functions.

What we need from you?

  • 810 years in highperforming, customerfocused environment, especially in managing consumer brands.
  • 35 years in Asst. Manager/Manager capacity, experienced in leading a team towards attainment of team & company goals.
  • Lubricants & FMCG marketing experience is preferred, including evidence of mid/longterm brand equity development. Lubricants knowledge is helpful but not required.
  • Evidence of strong commercial acumen, especially in marketing and sales / trade marketing roles managing consumer products with a track record for overdelivery on targets.
  • Experienced in developing brand/sector strategy and managing longerterm innovation/development cycle.
  • Indepth understanding of how integrated trade/channel/customer marketing works is a mandatory.
  • E2E brand & product management and experience in delivering impact and efficiency across marketing mix elements is required, including Campaign, Media, Digital, PR, promotion.
  • Acute in P&L management and capturing value through product & pricing strategies.
  • Competent in mining consumer/customer insights using advanced analytics to develop desired and impactful brand campaigns.
  • Successful integration for collaborative development and implementation with global brands & local sales/operations.
  • Solution development, creative problemsolving ability with strong interpersonal skills.
  • Must be highly selfmotivated and able to effectively manage self/time amongst many competing priorities.

Company Description


Shell has been a partner in powering Malaysia's progress since 1891 when we established our first depot in the Straits Settlements.

Today, we are an integrated energy company comprising Upstream, Downstream, Integrated Gas and New Energies, Projects & Technology, and Shell Business

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