Assistant Net Revenue Management, Mysg

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

About the Role


Support Customer Strategy & Planning Lead in driving Unilever's Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution.

Using Net Revenue Management (NRM) tools to generate relevant fact-based output insights to drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR.

You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies.


Team Structure:

  • Reporting to: MYSG HC CSP & NRM Lead
  • Direct reports: N/A

Key Responsibilities:

Net Revenue Management

  • Responsible support NRM lead in driving Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
  • Ensure appropriate Net Revenue Management (NRM) tools are used to generate relevant factbased output insights:
  • Insights are used to drive better commercial decision-making.
  • The decisions are incorporated in all Marketing and Customer plans.
  • The plans are executed, measures and evaluated to create a virtuous cycle of net revenue improvement.
  • Provide analytic support on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).

Pack-Price Architecture

  • Support Pack-Price strategy recommendations.
  • Ensure the Core of the Core is 'alive' and support a 'winning portfolio' SKU range.
  • Reassure Marketing team performs price analysis including 9box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
  • Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.

Trade Promotions

  • Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.
  • Support teams to define/update Category Promotion Guidelines.
  • Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

Key Stakeholders:

  • Internal: Marketing, Consumer Market & Insight, Customer Strategy Planning, NRM Global/Regional
  • External: Continuous Data providers (Nielsen and Kantar Panel)

Travel
No travel required.

Essential Experience/Skill/Knowledge:

  • Bachelor's degree in any relevant field.
  • Highly skilled Microsoft Excel & PowerPoint.
  • Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.
  • Selfdriven with high energy and confidence and resultoriented.
  • Obsessive in data and consumer intimacy and completely immersed in the world of the consumers, shoppers and customers through datadriven insights, trade visits and immersions, intimately understanding consumers' current needs and curious about future needs.
  • Entrepreneurial mindset, always embrace a high growth mindset with a strong love for consumers, shoppers and customers and big data.
  • Strong in presenting complex information in a simplified manner and clearly articulate impact to the business, e.g., jointhedots between data analytics and creating simple with actionable insights.
  • Excellent in interacting and working well in a team to collaborate and cocreate opportunities, work crossfunctionally and lead from within the role.
  • Excellent communication and presentation skills.

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