Advertising & Digital Marketing

2 weeks ago


Subang Jaya, Selangor, Malaysia TPH Hostel Management Sdn Bhd Full time
**職位描述**

我們正在尋找技術精湛、充滿活力的廣告和數位行銷人員來領導我們公司的團隊努力,協助我們在住宿和房地產相關行業關注的多個品牌。作為廣告和數位行銷經理,您將在創建、增強和維護符合我們利益相關者願景並與我們的目標受眾產生共鳴的引人入勝的內容方面發揮關鍵作用。這個角色需要創意寫作、社群媒體專業知識和領導能力的獨特結合。除此之外,該職位將要求您直接與不同投資組合中的所有董事打交道,並負責以下工作:
- 為住宿和房地產相關行業的多個品牌制定並執行全面的內容策略。
- 監督各種數位平台上引人入勝的內容的創建、優化和管理。
- 領導多媒體廣告活動的概念化和執行,以提高品牌知名度。
- 與創意團隊協調開發引人注目的影片促銷、行銷內容、廣告和圖形材料。
- 利用社群媒體平台提高品牌知名度、參與度和客戶獲取。
- 跟上社群媒體趨勢並實施策略以最大限度地擴大影響力和影響力。
- 確保所有廣告和數位行銷工作符合利害關係人的目標,並為整體品牌訊息做出貢獻。
- 與利害關係人合作,在所有管道中保持一致的品牌形象。
- 與內部團隊、外部機構和合作夥伴合作執行整合行銷活動。
- 分析行銷績效指標並利用見解來完善策略並優化行銷活動的有效性。
- 使用數據驅動的方法來評估廣告計劃的成功並相應地調整策略。
- 制定和管理廣告和數位行銷活動的預算。
- 確保成本效益和資源的有效分配以實現預期結果。
- 監督銷售和行銷材料的開發,確保準確性並與品牌訊息保持一致。
- 與創意團隊(內部和供應商)密切合作,以維持高品質的內容和視覺效果。
- 有助於制定與業務目標一致的長期數位行銷策略。
- 識別住宿和房地產相關行業的新興趨勢和機會。
- 進行市場研究,了解產業趨勢、競爭格局和顧客偏好。
- 利用研究結果為行銷策略提供資訊並確定創新領域。

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