Marketing Specialist
2 weeks ago
Job Overview:
As a Marketing Specialist for our company, you will be at the forefront of promoting our innovative data-driven solutions to a diverse audience within academia and industry.
This role requires a strategic thinker with a creative flair, capable of translating intricate scientific concepts into compelling marketing campaigns.
Collaborating closely with cross-functional teams in NGS Bioinformatics, Software Engineering, and Data Science, you will contribute to the development and execution of marketing strategies aimed at driving brand awareness, lead generation, and customer engagement.
Responsibilities:
Content Creation
- Develop engaging and informative content across various channels, including the website, social media, blogs, and marketing collateral.
- Translate scientific information into accessible content for a broad audience, ensuring accuracy and clarity.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Stay abreast of industry trends, competitor activities, and market demands.
- Conduct market research to identify new opportunities and areas for business growth.
- Work closely with the design team to maintain brand consistency across all marketing materials.
- Develop and enforce brand guidelines to ensure a unified brand image.
- Plan and coordinate participation in industry events, talks, seminars, conferences, and trade shows.
- Collaborate with internal teams to create impactful booth displays, presentations, and promotional materials.
- Collaborate with the sales team to develop strategies for lead generation and conversion.
- Implement lead nurturing programs to move prospects through the sales funnel.
- Draft press releases, white papers, and articles to enhance the company's public image.
Qualifications:
- Bachelor's degree in Biotechnology, Genomics, Bioinformatics, Biological Sciences, or a related field.
- Fresh graduates are encouraged to apply.
- Proven experience in marketing is an added advantage, preferably within the life sciences or genomics industry.
- Strong understanding of genomics and biotechnology concepts.
- Exceptional written and verbal communication skills.
- Proficiency in digital marketing tools and platforms.
- Ability to work collaboratively in a fastpaced, crossfunctional environment.
- Creative thinking and a keen eye for design aesthetics.
Salary:
RM2, RM3,200.00 per month
Benefits:
- Dental insurance
- Free parking
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Experience:
- Digital marketing: 1 year (required)
Ability to Commute:
- Kuala Lumpur (required)
Ability to Relocate:
- Kuala Lumpur: Relocate before starting work (required)
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