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Social Media Executive
2 weeks ago
Overview / Summary:
Join Rineu (16PERCENT skincare) as a Social Media Marketing Executive and play a pivotal role in shaping the company's skincare brand presence across social platforms.
We seek a creative and strategic thinker who can captivate audiences, foster community engagement, and drive brand loyalty through compelling social media campaigns.
If you have a passion for storytelling, a keen eye for visual aesthetics, and a knack for staying ahead of social media trends, this is an exciting opportunity to make an impact in the skincare industry.
Responsibilities / Job Description:
- Reports to the E-Commerce Manager under the Sales & Marketing department.
- Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, TikTok, Linkedin and X (Twitter), to enhance brand awareness, engagement, and conversions.
- Assist the reporting manager in achieving the departments' objectives and key performance index (OKRs & KPIs) targets.
- Create compelling and engaging content, including posts, videos, stories, and ads tailored to each social media platform, reflecting Rineu's 16PERCENT skincare brand identity and messaging.
- Monitor social media channels for brand mentions, comments, and messages, responding promptly to followers' and customers' inquiries, feedback, and concerns.
- Plan and execute social media campaigns to promote 16PERCENT** skincare products, drive traffic to the ecommerce platform, and increase online sales while adhering to campaign timelines and budgets.
- Analyze social media metrics such as reach, engagement, and conversion rates to evaluate the effectiveness of campaigns, identify trends, and optimize performance for maximum impact.
- Stay informed about social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly and maintain a competitive edge in the digital landscape.
- Collaborate with internal and external teams to ensure alignment and integration of social media initiatives with overall marketing and business objectives.
- Assist and execute ad hoc tasks from the Management.
Qualifications / Requirements:
- Qualification: Bachelor's degree in Marketing / Communications / Business, or a related field.
- Year of Experience: A minimum of 1 3 years of experience in the Social Media field.
- Language: Fluent in English and Bahasa Melayu. Proficiency in Mandarin is an added advantage.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with crossfunctional teams.
- Creative thinking and problemsolving abilities, with a passion for staying uptodate with the latest trends and reports on content performance.
- Proficiency in managing social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. This includes understanding platformspecific features, algorithms, and best practices.
- Ability to create engaging and relevant content for social media platforms, including text, images, videos, and other multimedia formats. This involves storytelling, graphic design, video editing, and copywriting skills.
- Passion for skincare and beauty, with a strong understanding of industry trends and consumer behaviour.
- Previous marketing/ CRM experience in skincare is a plus but not required.
Benefits:
- Annual performance bonus based on performance review/appraisal.
- Annual company trips. International company trips are based on the company's revenue target.
- Basic medical coverage.
- Team outings, event celebrations and quarterly HR activities.
- Statutory EPF & SOCSO contributions.
- Training will be provided.
- Staff purchase discounts & monthly aesthetic treatments.
- Remote working arrangement based on approval.
- Open door policy.
- Fast career development as an early member of the team.
IMMEDIATE HIRING
Pay:
RM3, RM4,500.00 per month
Schedule:
- Monday to Friday
Application Question(s):
- HOW LONG IS YOUR NOTICE PERIOD?
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