Digital Marketing Strategist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia ASIA MEDIA GROUP BHD Full time
Assisting in the formulation of strategies to build a lasting digital marketing connection with clients. Planning and monitoring the ongoing company presence on all digital platforms. Launching optimized online advertisements to increase conversation and brand awareness.

  • Conduct necessary research for client research on market trends, brand audiences, and competitors and provide suggestions for improvement.
  • Be responsible for creating strategic marketing/communications plans to meet the KPIs set in the yearly strategy.
  • Measure & Audit ROI and KPIs of new and existing digital marketing campaigns
  • Identify and understand the wants, needs, and motivations of key audiences for the client's brand.
  • Take initiative by reviewing work and recommendations in light of analytics for strategic accuracy and determining the next steps.
  • To create and distribute compelling social content across digital platforms, including new and emerging sites.
  • Assist in proposal and idea creation for prospective clients.
  • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brandfocused messages.
  • Analyses social media campaigns and determines efficacy and areas for social media campaign improvement.
  • Plan, execute, monitor, and optimise paid digital campaigns (Meta ads, TikTok ads, Google ads & YouTube ads) to drive targeted traffic and conversions.
  • Monitors and develops reports on competitor activity within social media spaces.
  • Research products, services, and current strategies to identify new opportunities.
  • Analyse web traffic metrics and suggest solutions to boost web presence.
  • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
  • Build strong community relationships through the brand's social media interaction.
  • Keep up to date with our audience's preferences and proactively suggest new campaigns.
  • Liaise with Marketing, Sales, Design, and Content teams to optimise brand awareness and ensure brand consistency.
  • Establish best practices in digital marketing.
  • Make recommendations and present briefs regarding emerging opportunities and new media.
  • Build, plan, and implement the overall digital marketing strategy.
  • Oversee all the company's social media accounts.

Job Types:
Full-time, Permanent

Pay:
From RM4,000.00 per month

Benefits:

  • Flexible schedule
  • Opportunities for promotion
  • Professional development

Supplemental pay types:

  • Performance bonus
  • Yearly bonus


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