Assistant Manager, Social Media Account/ Content

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Malaysia Airline Full time

Position Title:

  • Assistant Manager, Social Media Account/ Content Management

Reports To:

  • Manager, Social Media Lead

Position Summary:

  • The Assistant Manager of Social Media Account Management at MAG is a dynamic role responsible for overseeing a team of social media and actively contributing to content planning and creation.
This position plays a vital role in maintaining the airline's online presence, brand image, and customer engagement through various content formats on social media platforms
Key Accountability:

  • Manage a team by providing guidance, support, and feedback to foster their professional growth.
  • Ensure team members are aligned with content strategies and the airline's visual and messaging guidelines.
  • Collaborate with the marketing and communication teams to plan and aligns with marketing campaigns, promotions, and corporate communications.
  • Develop comprehensive content calendars and maintain a consistent posting schedule.
  • Lead the creation of compelling visual stories that showcase the airline's services, destinations, and brand values.
  • Utilize photography, videography, and graphic design skills to convey engaging narratives.
  • Monitor and actively engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
  • Stay updated on social media trends and feedback to drive insights and opportunities for engagement.
  • Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
  • Utilize scheduling and publishing tools for efficient content distribution.
  • Monitor and analyse the performance of social media content using analytics tools.
  • Provide insights and recommendations for optimizing content based on datadriven results.
  • Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
  • Collaborate with crossfunctional teams, including graphic designers, videographers, and copywriters, as needed.
  • Communicate and align content strategies to support broader marketing objectives

Qualifications & Working Experience:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field
  • Minimum of 5 years of experience in social media content creation, with a proven track record of successful content planning and execution

Area of Experience:

  • Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
  • Strong visual storytelling skills and a creative mindset.
  • Excellent written and verbal communication skills.
  • Indepth knowledge of social media platforms and trends.
  • Proven leadership and team management skills.
  • Knowledge of the aviation industry and an interest in travel and tourism is a plus

Personality Traits:

  • Ability to work both independently and collaboratively, manage multiple projects, and meet deadlines

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