Social Media Manager

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Comfort Works Full time

The Role


As an experienced Social Media Manager, you will play a pivotal role in shaping our brand's digital presence and engaging with our vibrant community.

We are seeking a dynamic and creative individual to lead our social media strategy, drive community engagement, and contribute to the overall success of our marketing initiatives.


Key Responsibilities
Social Media Strategy

  • Devise and execute a comprehensive social media strategy that aligns with the company's overall marketing and business objectives.
  • Conduct regular market research and competitive analysis to stay ahead of industry trends and identify opportunities for growth and engagement.
  • Work closely with the inter departmental teams to ensure that social media efforts are integrated seamlessly with other marketing initiatives.
Platform Management

  • Oversee the daytoday management of all social media channels, including but not limited to Facebook, Instagram, Pinterest, and YouTube.
  • Develop platformspecific content strategies that resonate with the target audience and drive reach, engagement and conversion.
  • Regularly monitor and optimise social media profiles to ensure brand consistency and effective communication.
Content Development

  • Collaborate with the content team to create and curate compelling and shareable content, including images, videos, and articles, that reflect our brand identity and resonate with our target audience.
  • Leverage usergenerated content and encourage customer participation to foster a sense of community and brand loyalty.
Influencer Marketing

  • Identify, onboard, and manage relationships with key influencers and content creators in the industry, aligning their values and audience with our brand image and target market.
  • Collaborate with content creators to develop engaging and shareable content that aligns with our brand's values and resonates with our target audience.
  • Develop creative briefs and guidelines for content creators, ensuring that all content adheres to the brand's tone, style, and messaging.
  • Nurture and maintain strong relationships with content creators to foster a collaborative and productive work environment.
  • Develop and execute influencer marketing campaigns, including sponsored content, product placements, and affiliate partnerships, to increase brand awareness and drive sales.
Community Collaboration

  • Foster partnerships and collaborations with relevant communities, organisations, and likeminded brands to amplify our brand's reach and engagement.
  • Initiate and participate in community events, discussions, and initiatives both online and offline, demonstrating our brand's commitment to meaningful and impactful engagement.
  • Identify opportunities for comarketing and crosspromotion within the community to foster a mutually beneficial relationship.
Performance Analysis

  • Utilise various analytics tools to track and analyse the performance of social media campaigns and initiatives.
  • Generate regular reports that outline key performance metrics, trends, and insights to help optimise future strategies and campaigns.
  • Monitor the competitive landscape and provide actionable recommendations to maintain a competitive edge in the market.
Community Engagement

  • Foster a positive and engaging online community by actively responding to customer inquiries, comments, and messages across all social media platforms.
  • Implement community management best practices to build a strong rapport with our audience and cultivate a loyal customer base.
  • Monitor online conversations and trends related to our brand and industry to proactively address any potential issues and maintain a positive brand reputation.
Budget Management

  • Develop and manage the social media and influencer marketing budget, ensuring that resources are allocated efficiently to achieve maximum ROI.
  • Monitor and report on budget performance, making adjustments as necessary to optimise spending and achieve predefined KPIs.

The Requirements

  • 8 years of social media management experience
  • Proven experience in developing and executing comprehensive social media strategies aligned with overall marketing and business objectives.
  • Demonstrated experience in daytoday management of various social media channels, including Facebook, Instagram, Pinterest, and YouTube.
  • Background in collaborating with content teams to create and curate compelling and shareable content.
  • Proven track record in identifying, onboarding, and managing relationships with influencers and content creators.
  • Strong skills in fostering partnerships and collaborations with communities, organizations, and likeminded brands.
  • Proficiency in utilizing analytics tools to track and analyze the performance of social media campaigns.
  • Demonstrated ability to actively respond to customer inquiries, comments, and messages across all social media platforms.
  • Experience in developing and managing social media and influencer marketing budget


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