Social Media Manager
1 week ago
Responsibilities
Central Support and Guidance
- Collaborate with the newsroom social media teams to understand their specific needs, challenges, and goals.
- Address and resolve gaps and issues surfaced by the social media teams promptly and effectively
- Provide guidance and support to social media teams on strategies, processes, best practices, content optimization, audience engagement, analytics and crisis management.
- Track and analyze social media performance metrics, generate reports, and provide proactive guidance, insights and recommendations.
- Stay updated on the latest social media trends, platform updates, competitor activities, audience preferences and technological advancements to recommend and implement innovative content creation and engagement strategies.
- Foster collaboration and knowledgesharing among the distributed social media teams.
Technical Expertise and Tools:
- Configure and optimise the administration tools of major social media platforms such as Facebook, Instagram, TikTok and Twitter.
- Provide technical support for social management tools and platforms that are in use (e.g. Sprout Social)
- Evaluate and recommend appropriate tools, platforms, processes and technologies to enhance the efficiency and effectiveness of social media operations.
- Provide training and support to social media specialists
Requirements:
- Bachelor's degree in Computer Science, Marketing, Communications, or a related field.
- 5 or more years of proven work experience as a Social Media Manager with a strong techcentric focus, demonstrating expertise in integrating technology into social media operations
- Familiarity with the news industry is a plus.
- Uptodate knowledge and indepth understanding of the major social media platforms, their functionalities, their APIs, configuration options, and best practices
- Demonstrated expertise in configuring and optimizing the administration tools of major social media platforms, including but not limited to Facebook Business Manager, Instagram Business Tools and TikTok Business Tools
- Proficiency in using Sprout Social and other social media management tools, social listening platforms, analytics and automation software
- Familiarity with SEO principles and how they intersect with social media management
- Excellent communication skills and the ability to collaborate effectively with crossfunctional teams.
- Strong analytical and problemsolving skills with the ability to make datadriven decisions.
- Resourcefulness, adaptability, and ability to work in a fastpaced and dynamic environment.
- Social Media Platform (Facebook, Instagram, TikTok, and Twitter)
- Social Management tools (Sprout Social)
- API Configuration and other social media management tools (social listening platforms, analytics, and automation software)
- SEO & Social media manager
Feedback From Client
Senior profile who has a good experience on the management side and social media strategies. Preferred someone who is working for news and entertainment currently and Sprout Social is mandating.
Salary:
RM6, RM8,000.00 per month
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
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