Marketing Analyst

2 weeks ago


Ipoh, Perak, Malaysia CawanMu Full time

Data Analysis and Interpretation:

Collect, clean, and analyze marketing data from various sources such as CRM systems, digital analytics platforms, and market research reports.

Interpret data to uncover trends, patterns, and insights relevant to marketing performance.
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Customer Segmentation and Profiling: Segment customers based on demographic, behavioral, and psychographic attributes to create targeted marketing strategies. Develop customer profiles and personas to better understand their needs, preferences, and buying behavior.
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Competitor Analysis: Conduct competitive analysis to benchmark the company's marketing performance against industry peers. Identify market trends, emerging competitors, and potential opportunities or threats to the business.
-
Market Research and Insights: Stay updated on industry trends, consumer behavior, and market dynamics through market research and analysis. Translate market insights into actionable recommendations for marketing strategies and tactics.
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Forecasting and Predictive Modeling: Use statistical techniques and predictive modeling to forecast future marketing trends, campaign performance, and customer behavior. Develop predictive models to optimize marketing budget allocation and resource planning.
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Reporting and Visualization: Prepare regular reports and dashboards to communicate marketing performance metrics, insights, and recommendations to key stakeholders. Utilize data visualization tools to present findings in a clear and concise manner.

Job Types:
Full-time, Contract

Contract length: 12 months

Salary:
RM2, RM6,000.00 per month

Benefits:

  • Free parking
  • Health insurance
  • Opportunities for promotion
  • Professional development

Schedule:

  • Fixed shift

Supplemental pay types:

  • Yearly bonus
Application Deadline: 04/01/2024

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