Manager, Ancillary

2 weeks ago

Sepang, Selangor, Malaysia AirAsia Full time
Group Ancillary Marketing Strategy & Campaign Activation via CRM, Online & Offline Marketing & Branding

  • Develop impactful marketing campaign to achieve Revenue per pax (RPP) target
  • Increase ancillary contribution to total revenue at regional level
  • Develop regional marketing plan and coordinate with local marketing team for execution
  • Develop and Coordinate Gotomarket (GTM) Plan for new products and initiatives
  • Work closely with crossdepartmental, including local and regional teams such as Communications, Social media, Branding and Creatives, Digital Marketing, Product, Operations etc. for marketing executions
  • Lead and manage internal and external partnerships with different stakeholders, including Brands, Companies and Agencies
  • Ownership of customer experience on app & web and constantly looking for opportunities to upsell ancillary products
  • Analyze and use data and market insights to guide business decisions and recommendations
  • Manage budget and campaign performance

Skills Needed

  • Strong business acumen
  • Relationship management and good communication skills for close coordination with internal and external partners across local and region
  • Able to work smart
  • Ability to interpret raw data to useful business strategies and turn those into actionable insights
  • Excellent project management, organizational, time management and presentation skills
  • Shows potential to lead a team in a fastgrowing and changing environment

Traits

  • Able to perform under pressure in a challenging environment
  • High comfort level working in a diverse environment
  • Able to maintain high confidentiality, tactful, and discretion when dealing with people
  • Curious and love to learn
  • Must be inclined to travel

Requirements:

  • Must have at least 5 years work experience in Marketing or anything related to Business Administration, Product Development, Advertising and Public Relations
  • Experience in any of the following: airline, ecommerce, startup or platform is a plus

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.
We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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